GoGo squeeZ & Crayola

GoGo squeeZ partnered with Crayola for a 'SqueeZ the Color Sweepstakes' promotion to encourage families to offer healthier snacks to kids in the classroom. I designed this ViralSweep microsite, which included incorporating the GoGo characters in a Crayola universe as a tie-in for this promotion. The grand prize was a classroom makeover worth $10,000.