Designed Swiffer Microsite along with providing creative direciton to Illustrators. This special advertising section provided by iVillage was to educate consumers. Many do not know that Sweeper does both dry sweeping and wet mopping; many are aware of just one type of cleaning. The microsite offered a fun, light-hearted interactive experience along with a 'message board' (graffiti wall) to share their own tips and stories about Simplifying Life and Home.

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