A punchy, color-coded system—purple, orange, green, and teal—organizes product categories while creating a visually dynamic browsing experience. A filterable recipe hub, rotating customer testimonials, press features, and a live Instagram feed encourage deeper engagement, while persistent "Where to Buy" calls to action seamlessly guide customers toward finding nearby retailers and purchasing Good Foods products.
I was responsible for the UI design of both the consumer website and a dedicated foodservice site, helping consumers find the information they need quickly. While each experience was tailored to the needs of its audience, I gave the foodservice platform its own distinct visual identity while ensuring it remained unmistakably part of the Good Foods brand—making it easy for both consumers and buyers to quickly find the information they need.
